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How to Grow Your Styling Business in a Small City

Updated: Nov 21, 2022

Do you feel like you need to be in a big city to be a big time stylist? Well, we’re here to tell you a little secret. YOU DON’T. You can grow your business and clientele from wherever you are, no move required and we’ll give you a few ways to do so.

1. Start where you are

Moving to a big city doesn’t mean you’ll automatically make more connections. Start by making connections in YOUR city. As small as you feel it is, there are a ton of people to connect and work with. You actually have an advantage because 9 times out of 10, there aren’t many people in your city who do exactly what you do. Therefore, more and more people are going to need your help.

2. Create your own opportunities

Learn to create your own opportunities and take advantage of whatever comes your way. If you feel there is an unoccupied space in the style industry where you are, maybe you’re the one who’s supposed to fill it. Be okay with being the first. Reach out to people, join an organization, curate your own events to find and connect with like minded individuals in your area.

3. Collaborate

Build relationships with other stylists, creatives, industry experts, brands, businesses and boutiques. But also, don’t be afraid to step outside of the styling industry. You’ll be surprised at how many opportunities can come out of working with coaches, speakers or real estate agents. Collaborations lead to more connections and more connections mean more opportunity.

Remember, you have everything you need to start right where you are!

We’ve also just added a new resource to help you: The Style Industry Directory, a collection of talented industry experts of color that are necessary for any stylist to have on their dream team. We’ve curated this list of businesses, brands and experts to make making connections easier for stylists, like you! Your one stop shop for:

  • Photographers

  • MUA’s

  • Nail Tech’s

  • Hair Stylists

  • Fashion Designers


Click here to get access to the directory for just $49 a year!

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