Updated: May 6, 2020
Can I be honest with you? I have a love/hate relationship with social media. Why? Well, I love the fact that you can recreate yourself and be the person that you've always wanted to be. But this also means that you may come in contact with quite a few individuals who aren't really who they say they are. With that said, you should definitely want to stand out from the fakes.
The funny thing is, is that you don't necessarily need a degree or certification to call yourself a stylist; which makes it THAT much easier for anyone to become one. You can literally update your bio with the proper credentials and WA-LA; you're a stylist. But it is important to know that just calling yourself a stylist isn't enough to attract the proper audience you're looking for.
Continue reading for some easy ways to brand yourself as a stylist on social media!
1. Post YOUR personal style
I put emphasis on "your" because it's your style that people want to see. Your style is what makes you unique. Your audience wants to get to know you and what better way to do that, then by posting yourself. If you're just posting look books of outfits you styled or other people's work, it will be difficult for them to trust you. And people only hire who they trust.
I struggled with this because I wasn't a good picture taker. My best photos were the ones that were taken of me by someone else. So, I would either hire a professional photographer to take photos of me or get one of my friends to take pictures on my phone whenever I was out an about. You can even use a tripod and the self-timer, if none of your friends are available.
2. Showcase yourself as an expert by giving fashion advice/tips
I would say that this is one of the most important ways to brand yourself as an expert. People don't know what they don't know. So, if you teach them someone new, they'll trust you. And that's what you want.
Consistently posting style tips on how clothes could be worn or fashion advice that you think is important for your audience to know, will for sure make you look like the expert that you want to be known as. You can beef up your captions with advice, create educational content and/or post videos or stories that will keep your audience engaged.
3. Showcase your work and clients you've styled
So now that your audience actually knows who you are and what you bring to the table, start posting your work. Whether it be client work, testimonials or you in action working with a client; they're going to want to see you teaching someone the advice that you've been telling them.
It's one thing to say something, but it's another to actually put your money where your mouth is.
4. Be more specific in your bio
Now that you've won your audience over and you've figured out who you actually want to style, you can be a tad bit more specific in your bio.
What type of stylist are you?
Who do you style?
Why do you style them?
These are really great questions to ask yourself when creating a bio that sticks.You can even go as far as creating a unique title for yourself. Maybe you don't want to be called just a "Stylist", but an "Image Architect" or "Style Guru". Whatever fits your personality and brand.
Well, there you have it. A variety of ways to showcase yourself as a stylist on social media. There is no specific order in which you should do these. But I will say that they're all important to tackle. If you've been styling for awhile then you probably have a few or all of these done already.
These are also great ways to start branding yourself as a stylist (if you're new), to attract the proper clientele you want.
Speaking of attracting the right clientele; are you struggling with determining yours? Has it been a challenge for you to hone in on your niche audience? If you aren't sure what steps you need to take to determine your target audience, click here to book a free discovery call with your Style Professor, Christen of Project Style University!