Updated: May 15, 2020
Is it just me or am I the only one that didn't think we'd ever get to this point? It's scary to see our world, as we know it, crumbling right in front of us. So many people and businesses are being affected by this sudden pandemic and we aren't quite sure how long this will last. So, instead of shutting down, it's imperative that we shift and adapt to the changes that are currently taking place.
I understand that the typical stylist physically works on set or one on one with a client. But that isn't the only way to successfully run a styling business. The good thing about the styling industry is that we can offer our services from anywhere and deliver them in a variety of ways.
Continue reading for four different ways to offer your styling services to your audience, digitally.
1. Virtual Styling
Virtual styling is one of the easiest yet challenging ways to work with clients who aren't located in your area and/or may not have a ton of time to actually meet and connect with you in person. It's easy because you don't have to physically be in the presence of the client to service them. But this does mean that your communication level has to be extremely high in order to provide the best experience as possible.
Make sure you connect with the client frequently and ask as many questions as you need in the beginning to make sure you clearly understand both their needs and wants.
Check out this video by Personal Stylist, Lauren Messiah to learn how you can offer your virtual styling services:
2. Style E-books
Not many of us think of this as a service but this is a great way for you to exercise your creative skills while also educating the client on their needs. Style e-books are simply digital downloads of multiple pdf's that shows the client how they can style themselves. It can consist of a variety of things, such as:
- Seasonal outfit ideas
- Wardrobe must-haves
- Places to shop for shoes
Literally anything you can think of can be created into an e-book. I would suggest doing market research and getting a better idea of your target audiences pain points first, to make sure that your e-book is what your client is looking for.
Check out this video to get a better understanding of how you can create an e-book that sells:
3. Styling Courses and Masterclasses
Your styling business can be completely digital if you want it to be! With technology evolving right in front of our eyes, it's getting easier and easier to reach more people via live streams and webinars. If you have a computer with a webcam and/or a smart phone, you can really make your styling business work for you.
If you decide to take this route, I would suggest investing in a ring light and tripod. That way, all of your videos and live recordings look professional.
Here are some tools that work for me:
4. Style Coaching
Coaching has quickly become one of the most popular and easiest ways to break into entrepreneurship. People want a personalized experience and coaching seems to be the easiest way to offer that.
What does style coaching look like, you ask? Very similar to any other coaching program, but the topic is fashion and style!
I hope these tips will help you to make your styling business accessible to more people. Your business should never have to suffer!
Want to learn more about offering virtual styling services and what tool I use to keep my business running smoothly? I hope that this was helpful to you and pushed you further in the right direction. If you're still struggling with figuring out with which option is best for you, click here to book a free discovery call with your Style Professor, Christen of Project Style University!