Updated: Mar 2
Since we've been in quarantine, social media has taken over our lives more than ever. And with so much extra time on our hands, most of it is actually being spent scrolling and consuming other people's content. Which can honestly be a bad thing.
I don't know about you, but when I'm looking at other's stylists content, I tend to feel overwhelmed and start to feel like I'm not doing enough.
So, I created this post to point you in the right direction as to what you can do to properly position yourself as a stylist in order for you to gain the right engagement and clients via social media.
Continue reading for 3 easy things you can do that will set you up for long term success in your styling career.
1. Update your bio
Your followers won't know who you are unless you tell them. Your social media profile should be clear and concise. Make sure you state your name, the type of stylist you are, who you serve and the problem you're solving. You want to be sure that when potential clients visit your profile, they aren't confused about what it is that you do.
I know certain bio's only allow a set number of characters, so here is an easy way to make sure your profile is short, sweet and to the point.
"I help (who you serve) transform (their problem) by/through (your solution)."
Ex. I help professional women transform their stuffy style into a style they love by creating a signature style that aligns with their body shape and brand.
Aside from having a captivating bio, you also want to make it easy for potential clients to contact you. By adding a link to your bio that either leads to your website, your calendar for them to schedule a call, or a landing page of links that takes them to wherever you want them to go; you want to make sure that it's extremely easy for them to find what they're looking for.
If someone has to search for your email, phone number or scheduling link; they'll more than likely give up and find someone else who is easier to get in contact with.
2. Post valuable content
So many stylists reach out to me with the same problem.
"I post on social media, but I'm not getting any clients."
Just posting on social media won't get you clients. You have to make sure your content is providing value to your ideal clients. If your content speaks to your target audience's pain points and resonates with the problems they have, they'll begin to know, like and trust you.
So, how do you do that? Just ask them. It's so simple.
Asking your audience what some of their style challenges are or polling them (brief survey), allows you to gather the information you need to know in order to offer your audience exactly what they want. You can ask them via email, connect over a phone call and/or post a question on social media to get the information you're looking for. You can even offer them something in exchange for their feedback to persuade them to engage with you.
You can gather this information for as long as you want. I never stop doing research on my audience. Every time I hop on a call, I'm asking specific questions to grab the feedback I need to continue growing and moving forward.
3. Remain consistent
This is the simplest and most challenging thing to do. Consistency is something everybody struggles with at one point. I get it. Life happens. But the easiest thing you can do is put yourself on a schedule. Now, you don't have to post everyday, but scheduling your content for at least 2-3 times per week is ideal.
If you tend to struggle with what to post, click here to grab a calendar full of ideas.
One thing I will say, is that your content should tell a story. Let people know who you are, why you do what you do and what makes you the best solution to their style problems.
Posting on social media is just a part of running a successful styling business. Not all of your ideal clients may even be on social media. So, having a website that reaches those individuals who are outside of the social media world is very important.
I've put together a free course to show you how to create your website from scratch on Wix. I created my website on Wix 3 years ago and it's been working for me ever since. Click here to access the "How to Create a Website from Scratch" course to learn how to create a professional website and what it takes to create one that works for you.
Aside from creating a website that works, I know for a fact that these 3 easy tips will definitely help you showcase yourself as the style expert that you are on social.